Validate your product concept with just a few clicks

Do a concept test to test the attractiveness of your product and identify the most important product features.

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With a concept test, you can validate your value proposition and identify the most important features of your concept.

Survey via questionnaire

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Behavioral observation

Social Media
Product homepage

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Structured process for sharpening the concept

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1

Understand when and why your product is consumed

2

Prioritize the features of your product concept

3

Validate your target group

Understand when and why your product is consumed

Validate Insight, Benefit and Reason-to-Believe with your target group.
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Use our platform to get honest feedback from people who are really interested in your product. Simply upload your product concepts.

Prioritize the features of your product concept

Find out which product features influence purchase decisions and satisfaction.

Discover the MaxDiff method and find out which product features are most important. Thanks to this proven analysis method, you can make informed decisions to ensure that your products optimally meet the needs and preferences of your target group.

Validate your target group

Let the algorithm automatically find your target group. This allows you to validate the age and gender of your target group.
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Meta automatically displays ads to the target groups that are most interested in your product (AI targeting). Just like in the supermarket, all demographics can see the product, but who is really interested in it?

More about AI targeting

"With innohack's support, we managed the project at an enormous pace - thanks to a pragmatic hands-on approach. Thanks to the structured and customer-centric approach, we were able to quickly identify which initiatives really offer added value for our customers."

Josef Strohmeier

Head of Innovation Management at Victorinox

"Inthe market test with innohack, we were soon able to test a new product on the market. We now understand how we can reach a younger target group. I was impressed by the structured and yet very individual approach tailored to our needs."

Christoph Birchler

CEO at Maestrani Swiss Chocolates Ltd

"Innohack not only offers market research, they also provided us with excellent conceptual support and helped us to develop an innovative product line."

Fabienne Föhn

Head of New Business Betty Bossi

"We want to minimize risks with innovations. That's why we carry out market tests together with innohack. This allows us to visualize an idea very quickly and obtain concrete data on what works and what doesn't work."

Patricia Urfer

Manager New Business and Innovation, EMMI

"We want to test innovative ideas on the market as quickly as possible.Together with innohack, we were able to check how our new service offering is received by our existing customers without a great deal of internal effort."

Christian Gerber

Innovation project manager at ZFV companies

"innohack is our reliable partner for innovation acceleration and market tests. They help us to develop products and services faster and closer to actual customer needs."

Karel van Eechoud

Head of the Innovation Hub at Implenia

"innohack is professional and experienced in working with internal teams. They helped us to develop and validate new innovative mobility concepts in a short time."

Matthias Gasser

Lead HR in Organizational Development & Innovation
Matterhorn Gotthard Bahn

How a concept test works

Step 1

Draft

Upload your product concept and customize the questionnaire to your needs.

Step 2

Design

We transform your product concept into appealing online advertising*.

Step 3

Campaign

The campaign runs for 1 week. We recruit test persons via social media.

Step 4

Results

Just 2 weeks after the start of the project, you will receive your results with all the market data and findings.

* Online advertising is the perfect screening method. This ensures that only people who are intrinsically interested in your product idea take part in the survey. Find out more in our Fact Sheet on Social Recruiting.

List of questions for concept tests

What is your initial reaction to the product?
Which of the following ingredients is most important to you?
On what occasion would you consume this product? Describe the moment as precisely as possible.

And 7 more questions... Create a customer account now and view all questions.

Create a free customer account

Test stress-free

Get support from our team of experts. We'll guide you through the process step by step.

Included with every test:

Personal onboarding with our team.
We create the screener advertising together with you so that you reach your target group.
Interpretation of the results and selection of the most exciting customer statements.

Contact us

Need even more support? Contact our agency for individual study designs.

With the help of A.I., product concepts can be visualized within a very short time.

Survey via questionnaire

✓

Behavioral observation

Social Media
Product homepage

✓

𝗫

Structured process for sharpening the concept

✓

𝗫

More on product development with AI

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