Determine the optimal price for your product

Conduct a price analysis to determine the optimal pricing strategy and identify the most important competitors in the price segment.

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With a price analysis, you are always one step ahead of the competition. Measure your target group's willingness to pay and identify the most important competitor products.

Comparison

Market test

Panel

Survey via questionnaire
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Behavioral observation
  • Social Media
  • Product homepage
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Structured process for sharpening the concept
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1

Determine the optimal price for your product

2

Determine the most important competitors in the price segment

3

Understand the reasons for the willingness to pay

Determine the optimal price for your product

Determine the ideal price point with the proven Van Westendorp method.
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More about the Van Westendorp method
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Use our platform to get honest feedback from your target group. Simply upload your product concept.

Determine the most important competitors in the price segment

With competitor analysis, you are always one step ahead of the competition and understand which comparable products your target group is already buying today and how much they are spending on them.

This will help you understand which competitors you can take market share from and how you need to position yourself ideally to do so.

Understand the reasons for the willingness to pay

Let the algorithm automatically find your target group. This allows you to validate the age and gender of your target group.
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Meta automatically displays ads to the target groups that are most interested in your product (AI targeting). Just like in the supermarket, all demographics can see the product, but who is really interested in it?

More about AI targeting

"With innohack's support, we managed the project at an enormous pace - thanks to a pragmatic hands-on approach. Thanks to the structured and customer-centric approach, we were able to quickly identify which initiatives really offer added value for our customers."

Patricia Urfer - Emmi
Josef Strohmeier
Head of Innovation Management at Victorinox

"Inthe market test with innohack, we were soon able to test a new product on the market. We now understand how we can reach a younger target group. I was impressed by the structured and yet very individual approach tailored to our needs."

Patricia Urfer - Emmi
Christoph Birchler
CEO at Maestrani Swiss Chocolates Ltd

"Innohack not only offers market research, they also provided us with excellent conceptual support and helped us to develop an innovative product line."

Fabienne FΓΆhn

Head of New Business Betty Bossi

"We want to minimize risks with innovations. That's why we carry out market tests together with innohack. This allows us to visualize an idea very quickly and obtain concrete data on what works and what doesn't work."

Patricia Urfer - Emmi
Patricia Urfer
Manager New Business and Innovation, EMMI

"We want to test innovative ideas on the market as quickly as possible.Together with innohack, we were able to check how our new service offering is received by our existing customers without a great deal of internal effort."

Patricia Urfer - Emmi
Christian Gerber
Innovation project manager at ZFV companies

"innohack is our reliable partner for innovation acceleration and market tests. They help us to develop products and services faster and closer to actual customer needs."

Portrait Karel Van Echoud x innohack

Karel van Eechoud

Head of the Innovation Hub at Implenia

"innohack is professional and experienced in working with internal teams. They helped us to develop and validate new innovative mobility concepts in a short time."

Portrait Matthias Gasser x innohack

Matthias Gasser

Lead HR in Organizational Development & Innovation
Matterhorn Gotthard Bahn

How a price test works

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Step 1

Draft

Upload your product concept and customize the questionnaire to your needs.

Step 2

Design

We transform your product concept into appealing online advertising*.

Step 3

Campaign

The campaign runs for 1 week. We recruit test persons via social media.

Step 4

Results

Just 2 weeks after the start of the project, you will receive your results with all the market data and findings.

* Online advertising is the perfect screening method. This ensures that only people who are intrinsically interested in your product concept take part in the survey. Find out more in our Fact Sheet on Social Recruiting.

List of questions for price tests

  • How likely is it that you will buy the product at a reasonable price?
  • At what price would you describe the product as expensive, but would perhaps buy it anyway?
  • Which product in this product category was the last one you bought?

And 6 more questions... Create a customer account now and view all questions.

Test stress-free

Get support from our team of experts. We'll guide you through the process step by step.

Included with every test:

  • Personal onboarding with our team.
  • We create the screener advertising together with you so that you reach your target group.
  • Interpretation of the results and selection of the most exciting customer statements.

Need even more support? Contact our agency for individual study designs.

With the help of A.I., product concepts can be visualized within a very short time.

Comparison

Market test

Panel

Survey via questionnaire
βœ“
βœ“
Behavioral observation
  • Social Media
  • Product homepage
βœ“
𝗫
Structured process for sharpening the concept
βœ“
𝗫
More on product development with AI

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Packaging test

A/B test
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Evaluation of product packaging and appeal.

  • Evaluation Packaging & Claim
    Target group analysis
  • Suggestions for improvement

Idea test

A/B test
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Prioritization of the best ideas for further development.

  • Evaluation of your ideas
  • Target group analysis
    New product ideas

Concept test

Individual test
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Testing the uniqueness and attractiveness of the product.

  • Validation Benefits
    Prioritization of benefits
  • Validation of the target group

Product test

Sensory test
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Consumers test the product at home.

  • Authentic insights
    Sensory evaluation
  • Co-creation with customers

Live market test

Landing page test
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Reactions to the launch of your product.

  • Product Landing Page
  • Ad Campaign & Tracking
    Interactive quiz
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