Find the ideal packaging or advertising message for your product

Carry out a packaging test to select the packaging or advertising message that will arouse the greatest interest among your target group.

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By testing packaging and advertising messages, you can quickly decide on the best proposals for your designs and advertising materials.

Comparison

Market test

Panel

Survey via questionnaire
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Behavioral observation
  • Social Media
  • Product homepage
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Structured process for sharpening the concept
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1

Select the best packaging and advertising message

2

Identify the ideal customer segments

3

Suggestions for improvement from your target group

Selecting the best packaging and advertising messages

Consumers don't do what they say. But they click what they think.

Use our platform to identify the unconscious preferences of your target group. Simply upload your product images and advertising messages.

Identify the ideal customer segments

Let the algorithm automatically find your target group. This allows you to validate the age and gender of your target group.

Meta automatically displays ads to the target groups that are most interested in your product (AI targeting). Just like in the supermarket, all demographics can see the product, but who is really interested in it?

More about AI targeting

Suggestions for improvement from your target group

Involve your target group in product development.

Receive authentic feedback and suggestions for improvement from your target group.

"With innohack's support, we managed the project at an enormous pace - thanks to a pragmatic hands-on approach. Thanks to the structured and customer-centric approach, we were able to quickly identify which initiatives really offer added value for our customers."

Patricia Urfer - Emmi
Josef Strohmeier
Head of Innovation Management at Victorinox

"Inthe market test with innohack, we were soon able to test a new product on the market. We now understand how we can reach a younger target group. I was impressed by the structured and yet very individual approach tailored to our needs."

Patricia Urfer - Emmi
Christoph Birchler
CEO at Maestrani Swiss Chocolates Ltd

"Innohack not only offers market research, they also provided us with excellent conceptual support and helped us to develop an innovative product line."

Fabienne FΓΆhn

Head of New Business Betty Bossi

"We want to minimize risks with innovations. That's why we carry out market tests together with innohack. This allows us to visualize an idea very quickly and obtain concrete data on what works and what doesn't work."

Patricia Urfer - Emmi
Patricia Urfer
Manager New Business and Innovation, EMMI

"We want to test innovative ideas on the market as quickly as possible.Together with innohack, we were able to check how our new service offering is received by our existing customers without a great deal of internal effort."

Patricia Urfer - Emmi
Christian Gerber
Innovation project manager at ZFV companies

"innohack is our reliable partner for innovation acceleration and market tests. They help us to develop products and services faster and closer to actual customer needs."

Portrait Karel Van Echoud x innohack

Karel van Eechoud

Head of the Innovation Hub at Implenia

"innohack is professional and experienced in working with internal teams. They helped us to develop and validate new innovative mobility concepts in a short time."

Portrait Matthias Gasser x innohack

Matthias Gasser

Lead HR in Organizational Development & Innovation
Matterhorn Gotthard Bahn

How a packaging test works

innohack-workshop-image

Step 1

Draft

Upload your designs and customize the questionnaire to your needs.

Step 2

Design

We transform your designs into appealing online advertising*.

Step 3

Campaign

The campaign runs for 1 week. We recruit test persons via social media.

Step 4

Results

Just 2 weeks after the start of the project, you will receive your results with all the market data and findings.

* Online advertising is the perfect screening method. This ensures that only people who are intrinsically interested in your product concept take part in the survey. Find out more in our Fact Sheet on Social Recruiting.

Questionnaire for packaging test

  • How do you like the packaging?
  • Does it have too much or too little information on the packaging?
  • What did you remember / notice most about the product packaging?

And 7 more questions... Create a customer account now and view all questions.

Test stress-free

Get support from our team of experts. We'll guide you through the process step by step.

Included with every test:

  • Personal onboarding with our team.
  • We create the screener advertising together with you so that you reach your target group.
  • Interpretation of the results and selection of the most exciting customer statements.

Need even more support? Contact our agency for individual study designs.

With the help of A.I., product concepts can be visualized within a very short time.

Comparison

Market test

Panel

Survey via questionnaire
βœ“
βœ“
Behavioral observation
  • Social Media
  • Product homepage
βœ“
𝗫
Structured process for sharpening the concept
βœ“
𝗫
More on product development with AI

Discover our other offers for product development

Pro

$

16

/mo

$144 per person billed annually

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No credit card is required, start for free, and pick a plan later. You can cancel anytime.

  • Cloud storage
  • Unlimited shares
  • Private Access
  • Embed Links
  • Comments
  • Print PDF Ready
  • Export to PNG

Idea test

A/B test
‍
Prioritization of the best ideas for further development.

  • Evaluation of your ideas
  • Target group analysis
    New product ideas

Concept test

Individual test
‍
Testing the uniqueness and attractiveness of the product.

  • Validation Benefits
    Prioritization of benefits
  • Validation of the target group

Price analysis

Single test
‍
Helps to determine the optimal pricing strategy.

  • Price optimization
    Competitor analysis
  • Willingness to pay

Product test

Sensory test
‍
Consumers test the product at home.

  • Authentic insights
    Sensory evaluation
  • Co-creation with customers

Live market test

Landing page test

Reactions to the market launch of your product.

  • Product Landing Page
  • Ad Campaign & Tracking
    Interactive quiz
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