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Identify the product ideas with the greatest potential

Do an idea test to quickly prioritize ideas and check which products will be successful with your target group.

Create a free customer account
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By testing ideas at an early stage, you can quickly focus on the most promising concepts. This way, you avoid investing in unsuccessful ideas.

Comparison

Market test

Panel

Survey via questionnaire
✓
✓
Behavioral observation
  • Social Media
  • Product homepage
✓
𝗫
Structured process for sharpening the concept
✓
𝗫

1

Prioritize the best product ideas

2

Identify the ideal customer segments

3

New product ideas from your target group

Prioritize the best product ideas

Save yourself theoretical analyses and test your product ideas in a real market environment!

Use our platform to get honest feedback from your target group. Simply upload your product concepts.

Identify the ideal customer segments

Let the algorithm automatically find your target group. This allows you to validate the age and gender of your target group.

Meta automatically displays ads to the target groups that are most interested in your product (AI targeting). Just like in the supermarket, all demographics can see the product, but who is really interested in it?

More about AI targeting

New product ideas from your target group

Involve your target group in product development.

Receive authentic feedback and new product ideas from your target group.

"With innohack's support, we managed the project at an enormous pace - thanks to a pragmatic hands-on approach. Thanks to the structured and customer-centric approach, we were able to quickly identify which initiatives really offer added value for our customers."

Patricia Urfer - Emmi
Josef Strohmeier
Head of Innovation Management at Victorinox

"Inthe market test with innohack, we were soon able to test a new product on the market. We now understand how we can reach a younger target group. I was impressed by the structured and yet very individual approach tailored to our needs."

Patricia Urfer - Emmi
Christoph Birchler
CEO at Maestrani Swiss Chocolates Ltd

"Innohack not only offers market research, they also provided us with excellent conceptual support and helped us to develop an innovative product line."

Fabienne Föhn

Head of New Business Betty Bossi

"We want to minimize risks with innovations. That's why we carry out market tests together with innohack. This allows us to visualize an idea very quickly and obtain concrete data on what works and what doesn't work."

Patricia Urfer - Emmi
Patricia Urfer
Manager New Business and Innovation, EMMI

"We want to test innovative ideas on the market as quickly as possible.Together with innohack, we were able to check how our new service offering is received by our existing customers without a great deal of internal effort."

Patricia Urfer - Emmi
Christian Gerber
Innovation project manager at ZFV companies

"innohack is our reliable partner for innovation acceleration and market tests. They help us to develop products and services faster and closer to actual customer needs."

Portrait Karel Van Echoud x innohack

Karel van Eechoud

Head of the Innovation Hub at Implenia

"innohack is professional and experienced in working with internal teams. They helped us to develop and validate new innovative mobility concepts in a short time."

Portrait Matthias Gasser x innohack

Matthias Gasser

Lead HR in Organizational Development & Innovation
Matterhorn Gotthard Bahn

How an idea test works

innohack-workshop-image

Step 1

Draft

Upload your product ideas and customize the questionnaire to your needs.

Step 2

Design

We turn your product ideas into appealing online advertising*.

Step 3

Campaign

The campaign runs for 1 week. We recruit test persons via social media.

Step 4

Results

Just 2 weeks after the start of the project, you will receive your results with all the market data and findings.

* Online advertising is the perfect screening method. This ensures that only people who are intrinsically interested in your product idea take part in the survey. Find out more in our Fact Sheet on Social Recruiting.

List of questions for idea tests

  • What is your initial reaction to the product?
  • How likely is it that you will buy the product at a reasonable price?
  • Do you have any other product ideas?

And 5 more questions... Create a customer account now and view all questions.

Test stress-free

Included with every test:

Get support from our team of experts. We'll guide you through the process step by step.

  • Personal onboarding with our team.
  • We create the screener advertising together with you so that you reach your target group.
  • Interpretation of the results and selection of the most exciting customer statements.
Contact us

Need even more support? Contact our agency for individual study designs.

With the help of A.I., product concepts can be visualized within a very short time.

Comparison

Market test

Panel

Survey via questionnaire
✓
✓
Behavioral observation
  • Social Media
  • Product homepage
✓
𝗫
Structured process for sharpening the concept
✓
𝗫
More on product development with AI

Discover our other offers for product development

Pro

$

16

/mo

$144 per person billed annually

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No credit card is required, start for free, and pick a plan later. You can cancel anytime.

  • Cloud storage
  • Unlimited shares
  • Private Access
  • Embed Links
  • Comments
  • Print PDF Ready
  • Export to PNG

Live market test

Landing page test

Reactions to the market launch of your product.

  • Product Landing Page
  • Ad Campaign & Tracking
    Interactive quiz
Read more

Blog

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Demo

Book an appointment for your demo.

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