Receive honest feedback from the consumer's home

Conduct a sensory product test to optimize your physical product. Consumers taste and evaluate your product at home in their familiar surroundings.

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With a sensory product test, you get feedback on taste, texture and feel. This allows you to optimize your recipe or test flavours.

Comparison

Market test

Panel

Survey via questionnaire
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Behavioral observation
  • Social Media
  • Product homepage
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Structured process for sharpening the concept
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1

Gain authentic insights from familiar surroundings

2

Have your products sensory evaluated

3

Start co-creation with potential customers

Gain authentic insights from familiar surroundings

The product test is ideal for new developments or recipe adjustments.

We recruit people who are interested in your product. We do not pay the test persons anything for tasting. This is the only way to get honest feedback.

Have your products sensory evaluated

Have your products evaluated at home in the familiar environment of your target group.

Find out what your target group thinks of the taste, consistency and feel. You will also find out at what time of day and with whom they taste the products.

Start co-creation with potential customers

Involve your target group in product development.

Receive authentic feedback and suggestions for improvement from your target group.

‍Option: If you would also like to observe customer reactions, we also conduct online interviews. If you would like to find out more, please contact us.

"With innohack's support, we managed the project at an enormous pace - thanks to a pragmatic hands-on approach. Thanks to the structured and customer-centric approach, we were able to quickly identify which initiatives really offer added value for our customers."

Patricia Urfer - Emmi
Josef Strohmeier
Head of Innovation Management at Victorinox

"Inthe market test with innohack, we were soon able to test a new product on the market. We now understand how we can reach a younger target group. I was impressed by the structured and yet very individual approach tailored to our needs."

Patricia Urfer - Emmi
Christoph Birchler
CEO at Maestrani Swiss Chocolates Ltd

"Innohack not only offers market research, they also provided us with excellent conceptual support and helped us to develop an innovative product line."

Fabienne FΓΆhn

Head of New Business Betty Bossi

"We want to minimize risks with innovations. That's why we carry out market tests together with innohack. This allows us to visualize an idea very quickly and obtain concrete data on what works and what doesn't work."

Patricia Urfer - Emmi
Patricia Urfer
Manager New Business and Innovation, EMMI

"We want to test innovative ideas on the market as quickly as possible.Together with innohack, we were able to check how our new service offering is received by our existing customers without a great deal of internal effort."

Patricia Urfer - Emmi
Christian Gerber
Innovation project manager at ZFV companies

"innohack is our reliable partner for innovation acceleration and market tests. They help us to develop products and services faster and closer to actual customer needs."

Portrait Karel Van Echoud x innohack

Karel van Eechoud

Head of the Innovation Hub at Implenia

"innohack is professional and experienced in working with internal teams. They helped us to develop and validate new innovative mobility concepts in a short time."

Portrait Matthias Gasser x innohack

Matthias Gasser

Lead HR in Organizational Development & Innovation
Matterhorn Gotthard Bahn

How a product test works

innohack-workshop-image

Step 1

Draft

Upload your product concept and customize the questionnaire to your needs.

Step 2

Recruitment

We recruit test persons via social media* The test persons receive the products by post.

Step 3

Tasting

The test persons have 1 week to test the product and give us feedback.

Step 4

Results

Only 3 weeks after the start of the project you will receive your results with all the findings.

* Online advertising is the perfect screening method. This ensures that only people who are intrinsically interested in your product concept take part in the survey. Find out more in our Fact Sheet on Social Recruiting.

Questionnaire for product tests

  • What is your initial reaction to the product?
  • How do you like the product?
  • What did you particularly like? What particularly impressed you?

And 7 more questions... Create a customer account now and view all questions.

Test stress-free

Get support from our team of experts. We'll guide you through the process step by step.

Included with every test:

  • Personal onboarding with our team.
  • We create the screener advertising together with you so that you reach your target group.
  • Interpretation of the results and selection of the most exciting customer statements.

Need even more support? Contact our agency for individual study designs.

With the help of A.I., product concepts can be visualized within a very short time.

Comparison

Market test

Panel

Survey via questionnaire
βœ“
βœ“
Behavioral observation
  • Social Media
  • Product homepage
βœ“
𝗫
Structured process for sharpening the concept
βœ“
𝗫
More on product development with AI

Discover our other offers for product development

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  • Unlimited shares
  • Private Access
  • Embed Links
  • Comments
  • Print PDF Ready
  • Export to PNG

Concept test

Individual test
‍
Testing the uniqueness and attractiveness of the product.

  • Validation Benefits
    Prioritization of benefits
  • Validation of the target group

Price analysis

Single test
‍
Helps to determine the optimal pricing strategy.

  • Price optimization
    Competitor analysis
  • Willingness to pay

Packaging test

A/B test
‍
Evaluation of product packaging and appeal.

  • Evaluation Packaging & Claim
    Target group analysis
  • Suggestions for improvement

Idea test

A/B test
‍
Prioritization of the best ideas for further development.

  • Evaluation of your ideas
  • Target group analysis
    New product ideas

Live market test

Landing page test
‍

Reactions to the launch of your product.

  • Product Landing Page
  • Ad Campaign & Tracking
    Interactive quiz
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