Target group analysis

Increase the engagement of your marketing measures with multidimensional target group analysis based on zero-party data.

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Our multidimensional target group analysis enables you to take customer relationships to a new level. Thanks to zero-party data, we combine demographic, psychographic and product-specific data for precise targeting without privacy concerns.

Comparison

Market test

Panel

Survey via questionnaire
Custom domain tooltip info
Behavioral observation
  • Social Media
  • Product homepage
This is the pages tooltip
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Structured process for sharpening the concept
This is the monthly visits tooltip. Naturally :)
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Multidimensional target group analysis

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Seamless integration into your marketing strategy

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More insights & leads through engagement

Multidimensional target group analysis

We combine demographic, psychographic and product-specific data to paint a comprehensive picture of your target group.

Advantages:

  • 360° understanding: Combines demographic, psychographic and product-specific data for a holistic customer picture.
  • Precise targeting: Allows customized approaches and thus increases the conversion rate.
  • Budget efficiency: Optimizes resource allocation for maximum ROI.

Seamless integration into your marketing strategy

Our target group analysis fits effortlessly into your existing marketing activities. Our tracking links for data collection can be easily attached to any touchpoint.

Advantages:

  • Plug-and-play: effortless integration into existing marketing channels.
  • Multi-channel: Fits into organic and paid campaigns, newsletters and more.
  • Individual CRM tags based on the answers to the completed quizzes directly into your CRM system. This allows you to make the customer relationship even more personal.

More insights & leads through engagement

Use the potential of interaction and engagement not only to collect valuable data, but also to strengthen the relationship with your customers.

Benefits:

  • Interactive elements: Boost for user engagement and data quality.
  • Lead generation: Engage & convert efficiently.
  • Zero-party data enables precise targeting without the use of cookies or third-party data.

How a test works

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Step 1

Setup

We define together which questions are to be answered on the basis of the target group analysis.

Step 2

Study Design

We create the optimal test setup including an interactive quiz.

Step 3

Campaign

Your marketing team simply places our tracking links in the channels to be tested. The data collection begins.

Step 4

Results

Use our multidimensional target group analysis in the digital dashboard to perfect your marketing.

Test stress-free

Included with every test:

Get support from our team of experts. We'll guide you through the process step by step.

  • Personal onboarding with our team.
  • Support with study design.
  • Interpretation of the results and recommendations for improvement.

Need even more support? Contact our agency for individual study designs.

With the help of A.I., product concepts can be visualized within a very short time.

Comparison

Market test

Panel

Survey via questionnaire
Custom domain tooltip info
Behavioral observation
  • Social Media
  • Product homepage
This is the pages tooltip
𝗫
Structured process for sharpening the concept
This is the monthly visits tooltip. Naturally :)
𝗫
More on product development with AI

Discover our other offers: All our services use zero-party data to deliver reliable and privacy-compliant results.

Pro

$

16

/mo

$144 per person billed annually

Try Our product for free for on month

No credit card is required, start for free, and pick a plan later. You can cancel anytime.

  • Cloud storage
  • Unlimited shares
  • Private Access
  • Embed Links
  • Comments
  • Print PDF Ready
  • Export to PNG

Concept test

Individual test

Testing the uniqueness and attractiveness of the product.

  • Validation Benefits
    Prioritization of benefits
  • Validation of the target group

Price analysis

Single test

Helps to determine the optimal pricing strategy.

  • Price optimization
    Competitor analysis
  • Willingness to pay

Packaging test

A/B test

Evaluation of product packaging and appeal.

  • Evaluation Packaging & Claim
    Target group analysis
  • Suggestions for improvement

Product test

Sensory test

Consumers test the product at home.

  • Authentic insights
    Sensory evaluation
  • Co-creation with customers

Live market test

Landing page test

Reactions to the market launch of your product.

  • Product Landing Page
  • Ad Campaign & Tracking
    Interactive quiz
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